The evidence is in…. emotion drives sales. In our 10 years selling real estate we have seen it time and time again – staged homes sell faster and for more. They simply look better and attract more buyers and emotional interest. We believe this so much we have invested in our own in-house home staging service.
Daniel Kahneman is widely regarded as the world’s most influential living psychologist. He teaches that we have two Brain Systems: EMOTIONAL BRAIN = 95%
and RATIONAL BRAIN = 5%
So let’s apply Daniel’s research to real estate: If you are not creating a deep, EMOTIONAL connection with your buyers YOU’RE ONLY SELLING TO 5% OF YOUR BUYER’S BRAIN.
95% of our buying decisions are made unconsciously – based on FEELINGS, not LOGIC.
If you are using old-school marketing strategies, you are almost certainly LOSING out big time on sales.
Large developers have been ‘doing it’ for years. New Zealand’s leading agents have been ‘doing it’ for years. They have tapped into the power of emotive-selling – that is, selling a ‘lifestyle package’.
What is ‘a Lifestyle Package’? It means presenting a property at its absolute best before it hits the market and SHOWING your buyers the lifestyle it offers…tapping into their big dreams and desires and having them fall in love with the property.
Using Emotive-Presentation is an essential marketing tool that enables you to sell your home in the FASTEST possible time, for the HIGHEST possible price, by engaging your buyers’ emotions.
It’s exactly like creating a 30 second TV commercial for a property.
Statistically, you have 30 seconds before a potential buyer decides if they are interested in your home or not. And here’s the thing – buyers love display homes. Perfect homes filled with beautiful furniture and luxurious accessories, they can just walk into and enjoy.
How do you know a house needs property styling?
The way you live in a home is NOT the way to present it for sale. You can particularly use a home stager if the house is:
- Vacant (95% of people can’t visualise it if you don’t show it to them – so a vacant house confuses buyers as they don’t know where to put their furniture…or even if it will fit!)
- Has a few empty rooms (rooms ALWAYS look smaller when empty)
- Cluttered with a lifetime of possessions
- Has oversized or dated furniture
- Decorated in a very personal way that will be a turn-off for buyers
- Has strong colours that will be a turn-off
You may have a home with some or all of the above factors, if so… we can help. Until the end of July or for the first 5 respondents we are offering free home staging to the value of $2000 (subject to availability).
We provide an in house service, if you would like to take up free home staging (value $2000) contact Mike today 0800 887 362.
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